Our Tree Planting Project

Sustainability is at the heart of our business, and we have planted over 100,000 trees through our partnership with the International Tree Foundation.

We are committed to reducing our carbon footprint and ensure our suppliers source solid Scandinavian pine from FSC and PEFC approved forests. As a company using the earth’s resources, we pledge to keep striving for environmental sustainability - a goal you help us achieve

ITF's work in Africa promotes conservation and reforestation through two grant programmes. They currently work with partners in 8 countries to plant indigenous trees, improve livelihoods, ensure sustainable management of forests and help to combat climate change. Collaborating with ITF makes us proud to become part of the group of partners working towards combating climate change and improving the communities of Kenya.

Thousands of communities rely on forests for food, medicine, and firewood. Planting trees improves access to these essentials and protects ancient woodlands. Teaching people to grow trees and run nurseries creates income, while trees provide nuts, fruit, and other resources for families, with surplus sold for profit.

Trees also shelter wildlife, offering shade and food. ITF’s work restores habitats for animals and humans alike—from Uganda’s Bwindi Impenetrable Forest, home to half the world’s mountain gorillas, to Kenya’s Imenti forest, once ravaged by poaching. Thanks to dedicated efforts, Imenti is now a thriving elephant corridor where herds raise their young.

Many of the communities ITF works with plant fruit trees on their smallholdings or in their gardens. Mangoes are a prime example. In Uganda, their community partners MADLACC plant mangoes, avocados and jackfruit amongst their crops. Not only do these trees benefit the land, they also provide a source of nutrition for the entire household and a way to earn an income. This makes the trees very important in creating livelihoods and a prosperous community.

There are almost 40,000 known animal species populating the forests around the world. Despite the fact that rainforests account for less than 2% of the planet’s surface, they are inhabited by half of all its animal and plant species. The work we are doing is to support ITF’s efforts to return the habitats of the 30% of forest species that were lost through deforestation, is part of a larger initiative.

Through our continued awareness campaigns and long-standing partnership with the International Tree Foundation, we’re proud to have helped plant over 100,000 trees in Kenya since 2018. This milestone marks a powerful step in our ongoing commitment to support reforestation, tackle climate change, and empower local communities.

Across the world, but especially in the places where ITF works, natural disasters are intensifying. Countless species are threatened with extinction. And the health, safety and livelihoods of millions of people are at risk. It’s not too late. But we need to act now. We can harness the power of trees to protect our future. By planting more trees in places where they make the fastest impact, we can safeguard our planet for generations to come.

Your gift today will help to plant trees that provide food and income for today and help restore nature for tomorrow